Leave Me Alone - I've Made Up My Mind!
October 8, 2020
Normally, I enjoy television commercials. Some are silly with street-smart, high-fiving squirrels and vintage hairstyles growing back on a trio of middle-aged fishermen. Others are sweet - `a miniature Darth Vader uses the "Force" to start his father's car or every Budweiser Superbowl commercial. I dare you to not smile about the special friendship between a puppy and a Clydesdale. Aww, cute.
What's not cute are the political campaign ads inundating America's already overwhelmed psyche. Opponents spew forth ugly photos and nasty lies hoping to turn undecided voters in their favor. I don't understand how anyone can stomach the negativity and virulence anymore. Couldn't they make the commercials more fun? Like in the Coke vs Pepsi ads, two of the most recognized companies in the world, that have been feuding for decades.
How different it could be if nominees "Taught the world to sing" so voters can hum the Coke chorus, "in perfect harmony." Explain to their constituency why he or she is the right person to help them "Catch the Spirit" with pom poms, a cheer and a Pepsi. Wouldn't it be fun if opponents greeted another with the words, "Dilly Dilly!" or "Time to make the donuts."
Even during advertising wars, some big companies use positive ads to promote themselves. The Cola Wars lasted half a century, eventually dissipating to become Burger Wars (Burger King vs. McDonalds), Computer Wars (Apple vs. IBM), and Coffee Wars (Dunkin vs. Starbucks), eventually culminating into the Beer Wars of Bud Lite's Dilly Dilly Knights vs. Miller Lite's mocking Knight-actors not drinking Bud Lite, although a lawsuit was eventually involved. All commercials used humor to poke at their competition, and it worked. Sales skyrocketed. Everyone wanted to choose a winner.
Negative campaign advertising builds interest and infuses excitement. Both sides think they are winning with a conclusion that any publicity is good publicity, as long as you remember their name in the voting booth.
I respectfully request all political campaigns to reel back the ugliness and move to truth in advertising. Tell me about you, not them. Speak the truth without name calling, without categorizing people with differing opinions, and making them look bad so you might look good. I want to go beyond virulent advertising and believe in our country's leaders from both parties, to see them do right for all not just for their own gain. I want to believe in a happy, peaceful, economically fruitful life that is supposed to be The American Dream.
From local to regional and national election offices, the "United States" can stop calling and sending me all those lovely glossy postcards begging for my vote. I've studied up, listened to opinions, and asked questions. I watched your TV adverts and weighed my choices. I am not an undecided voter.
To make your opinion count, vote!